Methodology
How we measure — and what we don't claim
ListedOn structures business facts for search and AI parsers. Our audits and scores describe signal quality from public data — not guarantees about third-party AI behaviour.
What the audit checks
Public website signals
We fetch your site and check basics that help machines read your business: page availability, SSL, structured data (Schema.org), broken links, and whether key facts are present in HTML.
Google search data
The free audit runs live Google searches for your business name, category, and location. We look at local pack presence, who appears instead of you, People Also Ask questions, and public review signals where available.
Structured directory profile
For claimed listings, we publish a machine-readable profile on ListedOn with Schema.org markup, llms.txt entries, and consistent fields (name, location, services, contact).
Where data comes from
- Your website HTML and metadata (when you enter a domain)
- Google search results via Serper API (live at audit time — not cached indefinitely)
- Public business listings and maps-style signals where we have permission to aggregate
- Information you confirm after claiming your profile
- Optional ListedOn Sync JSON-LD on your own site (if installed)
Google listing data on reports is a snapshot from your latest audit run, not a live feed.
Scores and comparisons
What the AI-readability score represents
A heuristic based on how complete and structured your ListedOn profile and website inputs are — things like description depth, services listed, contact details, Schema.org presence, and sync status. Higher scores mean clearer inputs for parsers, not a promise of AI recommendations.
What it does NOT represent
It is not your ChatGPT ranking, Google position, or a live measure of how often AI assistants cite you. Third-party AI systems use their own data and policies. We cannot observe or guarantee their outputs.
How competitor comparisons are generated
During the audit we search your market and extract business names that appear in results for buyer-style queries. Competitor cards show those names with visibility bands derived from the same search snapshot — useful tension, not a definitive market share report.
Questions about a specific listing? See correct or remove or contact us.